My Role In Bluey

Bluey – 14+ Seasons of Toy Development
From core figures to sound plush, wood toys to games—I led the creation of Bluey’s toy universe across 14+ seasons. I built the line architecture, scaled the assortment globally, and partnered closely with the licensor to bring this beloved preschool brand to life at retail. The result? $300M+ in sales and a product line that keeps families (and shelves) smiling.